Must Reads from CMA’s Digital Marketing Council #25
Here’s the latest round-up of must-read content from around the web from CMA’s …
What is Data Management in the Era of Data?
By Mike Poyser, Mark Babij & Joon Park of CMA's Customer Insights & Analytics …
- Winning the second wave: the key to online video success
When we watch a video that has gained genuine momentum and sustained influence, we often
- Measuring the Brand Relationship: Science, Value and Perception
How do you measure a relationship? While there is no single tool that can quantify or qualify