Canadian Marketing Association: Events, Courses, Jobs - CMA
CMA Blog
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Is Tomorrow’s Data Scientist a Generalist or a Specialist?
Data is the new oil but like the oil industry, processes and technology are needed to monetize it. …
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Weekend Reading List: CMA Insights Council Content Round-Up
Are you on the hunt for research, inspiration or news on data and analytics? The CMA Insights …
CMA News
- Leading insights experts discuss how to turn marketing data into measurable action
CMAinsights, part of the Canadian Marketing Association’s Morning Event Series,
- Three Traits of a Successful CMO According to CMA's President & CEO
Our President & CEO shares which key values and traits successful CMOs should have to drive the marketing
Professional Development & Experiences
Marketing Intel // View all
Your trusted source for
research and insights
Digital Pulse Survey Report
Insights on marketers’ familiarity and usage of digital tools and techniques. Find out which ones are likely to grow, and where brands are seeking agency support vs. resourcing in-house.
Learn MoreAdvocacy // View all
Championing marketing through advocacy, compliance and self-regulation
Updated Privacy Compliance Guide
Useful tips and tools for organizations to protect the privacy interests of consumers while delivering the intuitive data-driven products and services that consumers expect.
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