The 2017 COLLOQUY Loyalty Census

CMA is pleased to showcase, in partnership with LoyaltyOne, an in-depth analysis of where loyalty is now and where it's headed.

The COLLOQUY Loyalty Census, conducted on a biennial basis, is focused on benchmarking the North American loyalty industry. For the first time, the Census has joined consumer sentiment research with comprehensive loyalty membership audit research to create an even more valuable look at loyalty.

With an in-depth snapshot of consumer attitudes and a big-picture perspective of the industry, the Census explores what really motivates shoppers and the gap between why they think they participate in a program and why they actually do, and reveals:

  • What makes consumers loyal to brands and what brands can do to help change attitudes.
  • Industry sector details, including retail, travel and hospitality and financial services.
  • Trends, innovators and disruptors.
  • Growth in North America, with U.S. consumers holding 3.8 billion memberships, a 15% increase from 2015, and Canadians holding 175 million memberships, a 35% rise.
Download the 2017 COLLOQUY Loyalty Census report and learn how to deepen relationships with consumers while exploring the evolving loyalty industry.

Tags: loyalty, census, consumer, industry, brands, membership audit, canadian