Current media analysis campaigns are run with the usual demographic splits: men vs women, 18-34's as a proxy for Millennials, and differences by household income, to give a few examples.
In this … more
Understand why a consumer interacts with your content and how can you use that to build stronger and more meaningful connections.
By Mike Evans, Director of Sales at AOL Canada
“Content … more
Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:
Apple Ad Legend Lee Clow Says It Was A Weak Year For Super Bowl Spots … more
By Evan Wood
As marketers, we intuitively understand that data and analytics are here to stay. The proliferation of digital devices, growing ease of capturing data from these and other sources, … more
By Jason Egbuna of CMA's NFP Council
The Not-for-Profit (NFP) landscape has changed so much over the past few years it has almost become a cliché to reference how much it is changing. … more