10 Paid Media Myths That Continue to Fool Marketers

10 Paid Media Myths That Continue to Fool Marketers

In light of April Fool’s day this past weekend, Nick Tomlin, Senior Campaign Manager for Ayima’s Paid Media team, shares his tips for avoiding the top 10 myths in your 2018 marketing efforts.

Check out the blog post

Mandatory Breach Regulations to Come into Effect on Nov. 1

The government of Canada announced that the anticipated data breach regulations will go into effect on November 1, 2018. CMA expects to see the final regulations being published on April 18. The regulations were introduced in 2015 as part of a series of amendments to Canada’s private sector privacy law, PIPEDA.

Read the article and refer to CMA’s Privacy & Data Protection Resources

Online Engagement on Social and Political Issues

As social media use continues to climb in Canada and around the world, the discussion arises as to whether online information seeking and engagement on social and political issues are keeping pace. The latest Public Perspectives from Ipsos looks at the frequency and intensity of Canadian engagement online, and how it compares with countries around the world.

Review the latest Public Perspectives

Why Brands Need to Utilize Influencer Marketing in 2018

With the rapid growth of influencer marketing, it is quickly becoming more than just a trend and evolving into being an essential part of brand budget and strategies. St. Joseph Communications has created a comprehensive infographic that helps to visually explain why it is crucial for brands to be incorporating influencer marketing into their 2018 strategies.

See the infographic

The Accessibility for Manitobans Act – Customer Service Standard Compliance Countdown

Private, small municipalities and non-profit organizations in Manitoba must comply with the Customer Service Standard by November 1, 2018. To meet the Standard, organizations must introduce policies and practices to create accessibility in a variety of ways including training and communication.

Read the Accessibility Standard for Customer Service and CMA’s Accessibility Resources

Tags: Paid Media Myths; Privacy Law; Social Media; Influencer Marketing; Accessibility