The CMA Insights Council recently discussed trends and hot topics that data-driven marketers should watch for in 2019. This lively discussion with data scientists, strategists and research professionals covered a lot of ground, from emerging technology to organizational challenges.
5 Things for a Marketer to Consider for 2019
Are you communicating enough with your customers? Are you communicating too much? Are your messages being read? Is the customer experience good? Could it be better? Is it time for a refresh on your communication strategy? It is very likely that things need to get better and be more productive.
Top 10 Marketing Operations Workflows
IntelligenceBank’s latest white paper explores how great brands use project briefs, workflows and task management to keep projects on time, on brand and in compliance.
Chatbot Shopping Checklist for Marketers
Joe Maraschiello, Region Director for North America at Digital Alchemy shares his 5-point shopping list for what to look for when investigating chatbot vendors and integrating this new channel into your marketing ecosystem.
Marketing Matters Now More Than Ever
As 2019 begins, it’s time to reclaim marketing as a key driver of business. In the words of management guru Peter Drucker: “Because its purpose is to create a customer, the business enterprise has two -- and only these two -- basic functions: marketing and innovation.” Clearly, most business leaders embrace innovation as the lifeblood of their companies today, but lately, marketing has been relegated to a staff-driven cost center by many.