Data and technology have revolutionized advertising and it has forced marketers to think differently. As much as data has created challenges, it has also created opportunities that brands couldn’t contemplate in the past. Some brands are leveraging data’s potential to execute smart advertising campaigns.
Ryerson U, OCAD U and Spin Master Launch Toy Invention Program
Ryerson University's Faculty of Communication and Design (FCAD), The G. Raymond Chang School of Continuing Education and Spin Master Corp. have partnered to create a new Course Series in Toy Invention that focuses on entrepreneurship in the toy industry and provides key perspectives on what it takes to bring great ideas and inventions to market. This one-year program will begin in September 2019 through The Chang School in collaboration with FCAD, Spin Master and OCAD University.
Canadians Are Tuning Into More Audio Than Ever Before
Technology is generating more listening opportunities for Canadians. Increased use of smartphones and smart speakers are making audio available wherever and whenever people want to listen. The latest wave of Audience Insights' Radio On The Move reveals insights from a survey of more than 3,500 Canadians.
The Changing Role of the CMO in the Age of Customer Experience
Chief marketers have long kept customers in their direct line of sight – arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, so, too, have their roles. Today’s CMOs have a very different agenda than they did even five years ago.
Competition Bureau Merger Review 2019 Adjustment to Filing Fees Now in Effect
As of April 1, 2019, the filing fee for merger reviews has increased from $72,000 to $73,584. The Competition Act requires that companies notify the Bureau if proposed mergers, acquisitions and other transactions meet certain thresholds. The Bureau reviews these notifiable transactions to determine if they are likely to substantially prevent or lessen competition.