Our key thought leaders, who will be at next week’s CMAb2b morning event, share their POV about the latest topics in B2B marketing. We’ll be covering everything from trends, technology, tools, content marketing and sales alignment.
What are the Elements of a ‘Core’ Martech Stack?
What is core Martech? Which platforms should be considered core parts of the Martech stack and which ones can be considered supporting elements? The lines are blurring more every day between technology marketers' requirements and the larger IT ecosystem.
Time to Make Fraud Prevention Your Business
Fraud exists in many forms and impacts businesses and consumers daily. We all have a role to play in fraud prevention and it’s important for CMA members to help educate Canadians on how to recognize, reject and report it.
2019 Influencer Marketing Disclosure Guidelines
Ad Standards, in collaboration with an industry panel of influencer marketing companies, share their 2019 Disclosure Guidelines to illustrate industry best practices. These guidelines are meant to educate the influencer marketing industry about their disclosure obligations and to provide a practical framework for providing disclosure.
Loblaw Looks to Leverage Loyalty Data with Online Advertising Business
Canada’s biggest grocer is testing a new plan to profit off the consumer data it collects while reimbursing customers in the process. The pilot project, to launch Wednesday, will see Loblaw Companies Ltd. ask members of its PC Optimum loyalty program agree to become the audience for online ads that Loblaw itself will serve up across the internet, based on what it knows about its customers.