The Secret to Millennial Marketing

Customer experience expert and Chair of CMA’s CX Council, John Bardawill, sits down with Breakfast Television to talk about the power of FOMO and how marketers use it to sell to millennials.

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Snackable News, Curated by CMA's Brand Council #3

Why do users not care about blockchain? Why does effective measurement require a mature marketing organization? How do you keep your brand fresh and relevant? How can you optimize your budget? What’s the most valuable business tool ever invented?

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Health Canada Invites Comments on Draft Rules for Vaping Products

Recently released draft rules would restrict where vaping advertisements can be displayed. Limitations cover point of sale, public places, broadcast media, and publications including social media and electronic platforms. Health Canada is considering requiring that advertisements include a health warning that would vary depending on whether the product contains nicotine and considering measures to restrict the display of vaping products at point of sale. Deadline for submissions is March 22, 2019.

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Why ResearchTech is the Next Big Thing in Your Marketing Technology Stack

The need for research technology – or ResearchTech, as we prefer to call it – has never been stronger. Business is moving fast, and brands are having a hard time keeping up. Everyone knows that customer experience matters, and now, more than ever before, brands need more frequent customer insights to steer them in the right direction.

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Accenture Strategy Global Consumer Pulse Research

The 14th annual Accenture Strategy Global Consumer Pulse Research – "From Me to We: The Rise of the Purpose-led Brand," surveyed nearly 30,000 consumers from around the world, including nearly 1,500 Canadian consumers, to gauge their expectations of brands and companies today.

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