Behzad Ghotb, Strategy and Insights Lead, Marketing at Google shares tips on getting an ‘Oh Wow’ from your audience when presenting complex, technical and challenging data.
Making B2B Marketing More Human
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. Read about successful human-centric approaches.
Growth Hacking for ROI - Beyond the Buzzwords
ROI is the latest buzzword to hop over from business circles to marketing, only to have its meaning diluted and made intentionally murky. How does a marketing leader balance innovation with what is cost-effective, relevant, personal, local and actually contributes to revenue?
Super Bowl LIII 2019: Canadian Viewing Analysis
The consumer behaviour data experts at NLogic look at this year’s Super Bowl viewership and identify the top categories advertised.
Why Loyalty Programs Fail and 6 Ways to Fix Them
Recent studies have shown that consumers will join up to 10 loyalty programs but only be active on 3 to 4 of them. The same studies found that globally, around 35% of the loyalty base in a program is active.