Blockchain-based marketing technology is about to add another level of data that marketing leaders can use. In its latest article, the CMA’s Martech Council delves into higher-level trends and describes use cases of token-based marketing.
What CEOs and Other Execs Really Think of Marketing
The consensus from a series of surveys and in-depth interviews conducted with more than 200 leading C-suite executives reveals that after years of defining marketing primarily as the “brand” or “advertising” arm of a business, many executives now regard it as an investment and rely on it to drive growth.
Ontario Government Proposes Amendments to Direct Selling Rules
The Consumer Protection Act includes rules that prohibit unsolicited door-to-door sales for a range of products and services. Proposed amendments seek to reduce barriers when a consumer has initiated contact, increase consumer protection to deter non-compliant businesses and strengthen enforcement powers. The proposed changes may impact businesses that do not engage in door-to-door sales or home contracting. Comments are due by July 29, 2019.
Mobile Marketing Intelligence
Mobile Marketing Intelligence is all about finding out more about your consumer so you can reach them with the right message at the right time, just when they’re looking for you. Jason Furlano, VP Sales at MiQ Canada, shares why you should use mobile and describes how it looks in practice.
The Power of One Marketing Operations Platform
While the importance of user adoption may seem obvious, it is often overlooked by clients. The full benefits of marketing operations software only becomes clear when they can see how processes across their whole business could be streamlined.