Do marketers need to obtain consent to use personal information if it’s publicly available? Check out this blog from the CMA’S Privacy and Data Committee to find out how to comply with Canadian privacy law.
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Posting Political Ads this Season? Read this first!
DAAC has created a Political Ads Program to help you comply with new provisions in the Canada Elections Act, which requires political advertisers – including organizations, associations and special interest groups – to meet new transparency requirements. As a member of DAAC’s board, CMA was heavily involved in this initiative.
Data Accountability for Social Good and Innovation
In a competitive globalized world, Canada can benefit from maximizing the use of available data in pursuit of public good and innovation. Yet, data accessibility and consumer consent oftentimes pose constraints. The challenges of “using data for social good” are real. Meeting these challenges requires a delicate balancing act of complying with relevant privacy laws while establishing and maintaining trust with consumers.
How to Create a Killer Catalogue
Read about Canada Post’s recent chat with George Christidis, Vice President, Key Accounts at St. Joseph Communications about his passion for the printed page and find out what his tips are to create excitement and drive sales.
Canadian Creative Job Market Looks Hot for Rest of 2019
The Canadian creative and marketing job market is heating up, with more employers expecting to add staff in the second half of 2019, according to the most recent survey from staffing firm The Creative Group.