What Even is a Vice Anymore?

Ipsos’ latest edition of What the Future (WTF), backed by a global survey, explores the changing definition of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?

Download WTF - Vice

Is CX Directly Linked to Business Strategy?

The second in a series of three CX blog posts explores how integrating and committing to CX within your overall business strategy can drive great results for your organization.

Check out blog post

A Surprise Insight Leads to Big Lift for SportChek

A new in-depth case study from WiderFunnel explores how Canada's largest sporting goods retailer increased e-commerce transactions by over 7% by testing different variations of their checkout experience.

Read the case study

State of Marketing 5th Edition

Salesforce Research surveyed more than 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands; new standards of engagement are inspiring and challenging marketers.

Download the report

Marketing and Communications Graduates: It's Now Time to Market Yourselves

Forbes Communications Council shares seven tips from the real world for grads entering the communications and marketing profession this year.

Read on