Ipsos’ latest edition of What the Future (WTF), backed by a global survey, explores the changing definition of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?
Is CX Directly Linked to Business Strategy?
The second in a series of three CX blog posts explores how integrating and committing to CX within your overall business strategy can drive great results for your organization.
A Surprise Insight Leads to Big Lift for SportChek
A new in-depth case study from WiderFunnel explores how Canada's largest sporting goods retailer increased e-commerce transactions by over 7% by testing different variations of their checkout experience.
State of Marketing 5th Edition
Salesforce Research surveyed more than 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands; new standards of engagement are inspiring and challenging marketers.
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Marketing and Communications Graduates: It's Now Time to Market Yourselves
Forbes Communications Council shares seven tips from the real world for grads entering the communications and marketing profession this year.