How Will Organizations Adapt their Customer Experience in a World of AI?

CMA’s CX Council explores AI in the world around us: how businesses are keeping up, how customers are affected and the impact on businesses.

Check out their latest post

Download. Listen. Disrupt: A New Podcast, Marketing Disrupted

Accenture just released Episode 2 of their #MarketingDisrupted podcast Balancing data and desire featuring CMA guest speaker: Sara Clodman, Vice-President, Public Affairs and Thought Leadership.

Learn more

A 360° Insights Engine to Drive the Customer-Centric Organization

If building an insights engine is a key driver of customer-centric performance, then special care is needed to ensure the engine provides a complete picture of the customer experience. Without this 360° view, a company’s insights engine might miss important inflection points that impact overall performance.

Read on

FCB/Six Wins Creative Data Grand Prix for “Go Back to Africa”

A big congrats to CMA members FCB/Six who won Canada’s first Grand Prix in Cannes this year, in the Creative Data competition! The Message shares what it took for a data-driven campaign that countered racist posts with positive, empowering, user-generated content about visiting Africa.

Learn about the winning campaign

BBDO, Cossette win Best of Show at Marketing Awards

More wins for CMA members: BBDO was awarded the Marketing Awards’ Best of Show for the Canadian Paralympic Committee’s “The Paralympic Network,” in the advertising category; while Cossette took home the Best of Show trophy in Design for its work refreshing the brand identity for the Montreal Children’s Hospital Foundation.

Read the Strategy article