The CMA Code of Ethics & Standards of Practice is undergoing a full review and refresh this year, with updates being released in stages. This first update includes the addition of an agency search section and references to cannabis marketing, environmental claims, influencer guidelines developed by Ad Standards and our Guide to Promotional Contests.
Read about the Code updates
CMA’s Agency Search Initiative
Agency search is a hot topic. An effective and fair process is important for clients and the Canadian marketing industry overall. Considering how closely marketing effectiveness can be tied to the quality of partnerships between marketers and their communication agencies, the foundation of these partnerships is often an agency search.
Read the story behind the Initiative
The Second Half of 2019 – Cookies, Algorithms, OTT and more
Take a deep dive into the world of media with our Media Council gurus as they discuss what the industry should be watching for in the rest of 2019.
The Experience Dilemma for Marketing Grads
How do post-secondary graduates with little professional experience break into the highly competitive marketing industry? Our President and CEO John Wiltshire recently sat down with The Globe and Mail to talk about the experience dilemma for marketing grads and how the launch of CMA NXT will help set them up for a career in marketing.
Making an Accessible Canada for Persons with Disabilities
With the adoption of the Accessible Canada Act: An Act to Ensure a Barrier-free Canada, the Government of Canada is fulfilling its mandate promise to introduce new accessibility legislation. The Government of Canada will continue to work with persons with disabilities and the disability community, as well as with provinces and territories, towards the realization of an accessible Canada.
Find out more and read the latest press release