While much of the marketing world has spent the past decade figuring out millennials, the cohort behind them, Gen Z, has grown to represent 25% of the Canadian population and $50 billion in buying power.
Read about this powerful consumer segment
Trust in Data, Data in Trust
CMA’s Media Council members share their recent discussion on types of data, applications in media and the value of data lakes to a brand, agency or partner.
Empowering Canada’s Modern Workforce through Digital Transformation
Creativity and collaboration are key to the success of every business today. The needs and preferences of workers from across generations vary dramatically, which can challenge employee engagement in traditional environments and approaches.
Find out more and tune into Microsoft’s FREE webinar on June 10th
Fighting for Attention in a Multi-Screen World
iProspect’s latest whitepaper dives deep into how brands can tap into multi-screen technology by focusing on the halo effect of TV & search and developing clear recommendations across verticals (auto, insurance & finance, tech, CPG: beauty) with empirical evidence.
Download the whitepaper
Avengers Movies: A Look Back
To celebrate Earth’s Mightiest Heroes, NLogic looked back at how TV advertising for each cinematic release has changed since the 2012 original, up to the gargantuan quadrilogy conclusion: Avengers: Endgame.
View the analysis