Measuring Impact and Social ROI

We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. How can we measure impact, outcomes and social ROI? During a recent meeting, the CMA’s Not-for-Profit Council turned their minds to this question.

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B2B Industry Round-Up Curated by CMA’s B2B Council #1

For a round-up of interesting articles from the power of storytelling in business, the need for the human touch in B2B Marketing, and trends shaping fintech…

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The Most Influential Brands in Canada

Results from Ipsos’ 2018 Study unveils and ranks the most influential brands in Canada and offers a case study perspective on the dimensions that drive each brand’s influence.

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Future Focus 2019: Searching for Trust

iProspect Canada interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used the real-time responses to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy.

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Satisfaction Stays Strong Among Canadian Office Workers

With 2019 getting into gear, white-collar workers are taking stock of their careers. According to an Office Pulse survey, a sizeable 67% of Canadian business professionals say they are satisfied at work.

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