The results are in! The 2019 Gustavson Brand Trust Index (GBTI) measured opinions of over 7,200 Canadian consumers on 313 national brands, across 26 different product categories. Congrats to CMA members who made the list!
Top 5 Reasons for Cannabis Consumption in Canada
Leafly Canada and Kantar just released findings from their Cannabis Consumer Study which dives into why and how recreational cannabis users use cannabis.
Data & Analytics Round-Up from CMA’s Insights Council #11
CMA’s Insights Council has rounded up some of the best data and analytics content on topics ranging from how analytics will help win the next Stanley Cup, the rise of automation in market research and rethinking personalization for maximum impact.
Adding SMS to Your Customer Journey
Leveraging different channels at multiple touchpoints is an integral part of the overall customer journey. The experts in cross-channel marketing automation at Symplify share that in addition to email, another channel that marketers should be considering is SMS.
Game of Thrones TV Viewing Analysis
Now in its 8th and final season, and achieving its highest viewing figures yet, NLogic looks back at how Game of Thrones has grown in terms of overall loyalty and reach and examines the profile of these GOT enthusiasts.