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CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)
The CMA CX Council sat down with Greg Ambrose, Vice President, Loyalty & Guest Experience at Cineplex to understand how companies are designing CX to meet the needs of high- and low-involvement customers to grow their business and increase customer loyalty.
How Toronto Public Library’s Rebrand is Helping Torontonians Understand and Embrace the Library’s Ongoing Transformation
Toronto Public Library shares the story behind its 18-month journey of bringing a new visual identity to life and its dynamic partnership with the TTC.
Winning at Social Commerce in the New Digital Economy
iProspect’s latest report focuses on the current global state of commerce across business verticals based on feedback from 100 global marketers. It delves into how data must be used as a key accelerator to business growth and outlines the four key dimensions of the commerce framework that every marketer should address to win in the new digital economy.
Ron Tite on How Modern Marketing Shaped His New Book “Think. Do. Say.”
CEO of Church + State Ron Tite sat down with The Message to share insights behind his soon-to-be released book, Think. Do. Say: How to seize attention and build trust in a busy, busy world.