No regrets: The 3 Things Driving the Research-Obsessed Consumer

Google’s VP of Marketing for the Americas Lisa Gevelber, explains how more and more people are using search to optimize their real-world experiences. We see this all the time whether it's taking a vacation or going out to dinner, people love to research and curate their experiences before they go.

View the latest consumer insights on Think with Google

Must Reads from CMA's Digital Marketing Council #49

Why has Canada emerged as a leading blockchain and crypto nation? How did Cambridge Analytica turn clicks into votes? Why is it time to update your hashtag strategy? Plus: more on Instagram’s newly-launched commerce capabilities and Facebook’s market research on ad-free subscription

Discover all these topics in this week’s Digital Must Reads and join us at CMAdigital on June 6.

How Does a Restaurant with Only 12 Chairs Become the Best New Spot?

Customer Experience can be delivered in any situation with outstanding results… even in an amazingly competitive category like restaurants. This article, prepared by the Chair of the CMA’s Customer Experience Council, describes the ingredients used by one restaurant to create the best possible experience.

Find out more on the CMA's blog

Have your say: Restricting Marketing of Unhealthy Food and Beverages to Children

As part of ongoing work on proposed regulations restricting the marketing of unhealthy food and beverages to children, Health Canada is undertaking a cost-benefit analysis survey of industries that could be affected. Responses are due mid-July. Members interested in participating are asked to contact advocacy@theCMA.ca by May 28.

Read Health Canada’s update

8 Best Practices for Implementing Multi-Touch Attribution

Savvy marketers use omni-channel tactics to engage customers online, on their phones, watching video or TV and out of home. But how do we measure and optimize this activity? Learn why new times call for new measurement and why marketers are switching to multi-touch attribution.

Check out the Visual IQ Blog