Whether we are talking about corporate branding, product branding, service branding, and even personal branding, each detail and interaction matters. A brand is an idea your customers have about your company and the products or services it delivers. You have the power to shape these ideas and perceptions by customizing each experience a customer has with your brand.
Shaping the idea of your brand in the mind of customers is an ongoing process, and it requires consistency. According to this global study from SDL, 90% of consumers expect a consistent brand experience across all channels and devices. This is why it’s crucial to start thinking about the small moments’ consumers interact with your brand to always deliver a predictable service that meets their expectations.
To build a consistent brand, it is necessary to start this process from the inside of your company. The first people who need to understand your brand are your company’s employees. Each one should know the promise, vision, and mission of the brand. The more informed and engaged each employee is, the more empowered they will be to advocate for your company and support your brands’ identity.
Exploring in detail each touchpoint a customer has with your brand includes rethinking all the moving pieces that work together to build long-lasting relationships with customers and prospects. This is where branding comes into play to help you forge emotional connections with your audience at every touchpoint. Doing this will shape the identity of the brand and reinforce its message.
Paying attention to these small moments will give customers a consistent impression of your business, which is key to building brand awareness and loyalty. This webinar will help you identify the different opportunities you have to engage your target audience. You’ll walk away from this webinar with a new perspective and tips to make the most of the small moments where customers experience your brand.
Want to learn more? Join marketing expert Carla Johnson for a FREE Allegra Marketing Webinar on May 6 at 12 p.m. ET and find out whatfive steps she recommends to build a brand, no matter the size of the company. In this hour-long session, she’ll explain the importance of little interactions customers have with your brand throughout their buyers’ journey.
Allegra has partnered with author and branding expert Carla Johnson to bring you game-changing tips to enhance your brand. Allegra is your local, single source for strategic marketing and print communications with measurable results. Register here for this upcoming webinar.