The Labour Day long weekend marks the beginning of the end of summer…and a great time to get some inspiration for fall. In Part 2 of the CMA Councils’ summer reading list, members share their favourite books on marketing, diversity and creativity. Check out their top reads below:
The Choice Factory by Richard Shotton
Advertising for Skeptics by Bob Hoffman
Building Distinctive Brand Assets by Jenni Romaniuk
Connecting: Harness your Emotions to Enhance your Creativity by Paulina Larocca
Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull with Amy Wallace
How to be an Antiracist by Ibram X. Kendi
Part 1 of the CMA Councils' summer reading list is here.
The 2020-21 Council term kicks off next week, so stay tuned for more thought leadership and reading recommendations from our members.