Get to know CMA’s Agency Search Toolkit and Resources

As part of our Agency Search Initiative, the CMA recently inserted a new section into its Code of Ethics & Standards of Practice focused solely on Agency Search, and worked with its members to develop an Agency Search Toolkit.

To date, several resources (public and member-exclusive) have been released, offering valuable tips to help navigate the Request for Proposal process. The toolkit includes:


Further additions to the toolkit are under development, so we encourage you to delve into these materials and stay up to date by subscribing to our Top Five Picks e-newsletter through MyCMA.

If you are unsure of where to turn, the Canadian Marketing Association provides guidance and support to its members on a wide variety of issues. Check our site for resources and the latest thought leadership content.


Author: Florentina Stancu-Soare | Senior Manager, Regulatory and Consumer Affairs @CMA
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