The National Cannabis Survey has been conducted by Statistics Canada since 2018, with findings released quarterly.
Statistics Canada has stated that the main purpose of the survey is to better understand the frequency of cannabis usage in Canada and to monitor changes in behaviour as a result of the legalization of cannabis for non-medical use.
Here are some highlights from the most recent issue:
- 18% of Canadians aged 15 years and older reported using cannabis.
- More cannabis users report obtaining cannabis from legal sources; fewer from illegal sources.
- Provincially, there were minimal changes in rates of cannabis consumption between the first quarters of 2018 and 2019, except in Ontario.
The regulatory landscape is constantly changing and staying up-to-date is important. Our Permitted Cannabis Marketing Activities Guide is updated regularly and provides information and insights to help marketers comply with legislation and follow best practices.
If you are unsure of where to turn, the Canadian Marketing Association provides guidance and support to its members on a wide variety of issues. Check our site for resources and policy topics and stay up to date by subscribing to our Top Five Picks e-newsletter through MyCMA.
Author: Florentina Stancu-Soare | Manager, Regulatory Affairs @CMA
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