Statistics Canada has just released the latest issue of its National Cannabis Survey, which was launched in 2018.
The main purpose of the survey is to better understand the frequency of cannabis usage in Canada and to monitor changes in behaviour as a result of the legalization of cannabis for non-medical use.
Notable highlights from the most recent issue:
- 16% of Canadians aged 15 years and older reported using cannabis in the past three months. This remains unchanged from what was reported one year earlier, prior to legalization.
- The number of Canadians aged 65 and older who reported cannabis use increased from 3% to 5%, while cannabis use among 15- to 64-year olds remained stable (ranging from 10% to 25%, depending on the age group).
- Data continues to show that males and females differ in how they obtain and consume cannabis.
- Almost half of all cannabis consumers (48%) reported purchasing at least some of their cannabis from a legal source.
- Three-quarters of Canadians (76%) who consumed cannabis in the first half of 2019 cited quality and safety as an important consideration when purchasing cannabis, while 42% mainly considered price.
The regulatory landscape is constantly changing and it is important to stay current. Our Permitted Cannabis Marketing Activities Guide is updated regularly and provides information and insights to help marketers comply with legislation and follow best practices.
If you are unsure of where to turn, the Canadian Marketing Association provides guidance and support to its members on a wide variety of issues. Check our site for resources and policy topics and stay up to date by subscribing to our Top Five Picks e-newsletter through MyCMA.
Author: Florentina Stancu-Soare | Senior Manager, Regulatory and Consumer Affairs @CMA
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