The Martech Bookshelf: Council’s Top 10 Favourite Reads

Are you on the hunt for a Martech book to dive into over the winter months? Look no further: Members of CMA’s Martech Council have compiled a list of their top 10 favourite reads on topics ranging from strategy to innovation to business development. Happy holidays!

Playing to Win: How Strategy Really Works
Roger Martin, A.G. Lafley
Containing useful information for all marketers, this book reminds executives of the importance of a developing a vision and considering the cascading choices that follow.

The Digital Transformation Playbook: Rethink Your Business for the Digital Age
David L. Rogers
This book provides practical tips on the changes and frameworks for people, process and technology that companies need to put in place in order to achieve true transformation.

Measure What Matters
John Doerr
A must-read for anyone working in a rapidly growing scale-up, this book outlines the author’s OKR methodology for keeping organizations focused and aligned by targeting a few relevant and timely metrics that align with companies’ business models.

The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win
Gene Kim, Kevin Behr, George Spafford
DevOps is a major component of Martech implementation teams, and this book provides a great dive into how it can help drive business.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday
This is faster read with some great tips on using technology capabilities to drive growth and embrace the future of marketing.

Lost and Founder: A Painfully Honest Field Guide to the Startup World
Rand Fishkin
This engrossing book, written by the founder of Moz, takes a close look at the inner workings of this Martech company.

The Adventures of an IT Leader
Robert D. Austin, Shannon O'Donnell, Richard L. Nolan
This is a fulsome primer for business leaders who are diving into the technical side of the marketing business and outlines many of the challenges and opportunities that CMOs are dealing with today.

Augmented: Life in the Smart Lane
Brett King
This book takes a forward-thinking look at the Augmented Age and the disruptive themes and behavioural shifts that will define the generation. The author also hosts a podcast, Breaking Banks, which dives into disruption and innovation within the financial services industry.

The Alliance: Managing Talent in the Networked Age
Reid Hoffman
Viewing modern tech workers as teammates -- rather than as free agents or competitors -- is the theme of this insightful book written by the co-founder of tech giant LinkedIn.

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business
Thomas Lah, JB Wood
This book acts as a guide towards profitable growth for MarTech leaders in the subscription business.

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