Small Talk by Cargo
How do you break the ice? With a little Small Talk. And on this episode, Cargo hit the streets and asked Small Business Owners all kinds of questions. Why? To better understand their mindset. Because this highly unique segment knows what they want, how they want it. And they expect the brands they buy from to know it too.
So, what kinds of questions did Cargo ask? Everything from how they started, to how they view growth, success, and failure. And of course, we asked what they do and what they don’t want from brands. Don’t worry—we asked some fun ones too. Watch the full video above to dive into the key insights they gathered from their on-the-street interviews.
To see more content like this, visit Cargo’s Small Talk content hub.