From catchy radio jingles, to flash mobs, it is easy to see that advertising is in a constant state of evolution. But certain things never change: consumers must be provided with clear and accurate information. In its 4th edition of the Deceptive Marketing Practices Digest, the Competition Bureau provides guidance and advice to marketing professionals, businesses and social influencers about their responsibilities and the risks associated with three marketing practices: influencer marketing, "Made in Canada" claims and savings claims.
Must Reads from CMA's Digital Marketing Council #51
What does WPP’s former chief executive Martin Sorrell have to say about his new venture? How is the chatbot generation changing marketing? What are the essential 2018 internet trends according to Mary Meeker? Will people watch Facebook’s new shows on their Watch video section?
Discover all these topics on this week’s Digital Must Reads
Online Business Booming on TV
Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV.
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Why Companies Like Environics Analytics Welcome GDPR
Jan Kestle, Founder, President and CEO of Environics Analytics, shares how GDPR will provide businesses an opportunity to entrench the use of data and analytics in the design of marketing and customer engagement programs. Which could ultimately build much needed trust between consumers and the companies they do business with.
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How Canada’s Top Marketers Found their Best Audiences on YouTube
Top brands in Canada such as CIBC, The Home Depot, Hyundai, McDonald's and Reckitt Benckiser are moving beyond traditional demographics to drive impressive results. See how they're creating more personal, useful and relevant ads for customers.
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