B2B Council
The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Recent Posts
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What is a Customer Advisory Board? And No, It’s Not a Marketing Program.
By Nancy Mancini @NancyMancini (President, Marcom Blueprints Inc), CMA's B2B Council
Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. Although they … more
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Top Tactics for a B2B Integrated Marketing Strategy: Interview with Michelle Cody
At the upcoming CMAb2b Morning Event, learn how to align sales and marketing to boost ROI and out-innovate the competition.
Stacey Cummings, Marketing Director, yconic, spoke to keynote … more
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How your B2B website can source and influence more revenue pipeline
By Nolin LeChasseur (@nolin), Co-founder & CMO at Brainrider (B2B Council guest contributor)
These days, every B2B marketing leader working in a growth-oriented company is focused on … more
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Latest B2B Picks from CMA’s B2B Council - First Edition
Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council:
The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and … more
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Support early in life crucial for women in IT: Panel
Top women leaders in tech sector offer advice on building a successful career and enabling innovation
Growing up, Gale Blank didn’t have to look far for encouragement and support in anything … more
