The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Hear from leading B2B thought leaders about some key topics in B2B Marketing and learn more at our upcoming CMAb2b event covering everything from trends, technology tools, content marketing and sales … more
Three facts should concern Canadian technology companies and their investors:
Canada has not produced a single Unicorn* company since 2015 (*enterprises with valuation > $1 bn)
Canada’ … more
CMA’s B2B Council has rounded up some interesting articles, trends and insights from the B2B industry.
The power of storytelling in business Good storytelling helps people better … more
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA’s B2B Council, roughly translated as ‘ … more
The Big Idea:
The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion. However, today’s … more