B2B Council
The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Recent Posts
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Make Business to Business Marketing More Human
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA’s B2B Council, roughly translated as ‘ … more
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In Marketing a Service Business, Consider Three Additional Ps
The Big Idea:
The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion. However, today’s … more
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Holiday planning for the content marketer: Your blueprint for success!
We all have personal calendars to contend with, especially at this time of year. We double-book social events and try to balance that with overloaded work schedules that leave us wishing there was … more
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Digital Alone Won’t Cut it for B2B Marketers
The Big Idea:
Today, the safe thing to do as a B2B marketer is to build a purely digital plan. It’s targeted. It’s measurable. It’s cost efficient. And, you’ll get little … more
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Trends in Pipeline Marketing and Why They Matter
A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips
Anastasia: What is Pipeline Marketing? Scott: Pipeline marketing, or PM, is marketing that leverages new … more
