CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not … more
It’s much easier to collect data than it is to create value from it. It’s not hard to get customers to sign up for a loyalty program or to get customers consent to use their data. So … more
Part 2: Thoughts from the CMA’s Media Council
This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that … more
Richard Shotton, author of The Choice Factory, recently visited DDB Vancouver to talk to their staff about how behavioural science can be applied to advertising. Below he covers some of the … more
It’s been an important year on the privacy front.
Here are some key learnings from our sold-out morning event, CMAprivacy.
OFFICE OF THE PRIVACY COMMISSIONER OF CANADA’S (OPC) CONSENT … more