CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
If your marketing strategy is geared towards attracting new prospects you better know who they are
By Dominic Clare
When your marketing team tells you “I think” or “I feel,& … more
By Bryan Pearson, President and CEO, LoyaltyOne Co.
When it comes to important household spending decisions, the question of who buys the pants isn’t as simple as it first appears. Rather, … more
CMA’s Media Council has picked out the latest media-related articles, reports, and news items that are highly recommended reads:
THOSE HUGE MULTI-TWEET THREADS ARE TWITTER'S NEWEST OFFICIAL … more
Loyalty programs have become increasingly popular amongst Canadian consumers and at the same time serve as an important marketing tool for businesses of all sizes, across almost all sectors. As of … more
5 ways data analytics companies and ad agencies can work together to connect with consumers
By Paul Evans
Two decades ago, the notion of targeting messages across media channels using analytics … more