The Media Council serves the unique interests of Canadian through education, advocacy and engagement with other marketing professionals.
When you have a roundtable of experts from all sides of media, the conversation moves from topic to topic rather seamlessly. As the Media Council looked at the second half of the year, we bounced … more
Every meeting, our council discusses one pressing issue to understand the implications, appreciate new perspectives and consider opportunities. This time we chatted about data. Data is one of those … more
The future trends of media are not driven by one thing. They are driven by government, shifting cultural and consumption patterns of consumers, media organizations and technology companies. One … more
Part 2: Thoughts from the CMA’s Media Council
This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that … more
Part 1: Thoughts from the CMA’s Media Council
Talent in media needs to be different and adaptable. We are at the centre of the most investment for marketing dollars, yet the talent we are … more