The Not-For-Profit Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.
In an era of cultural distrust of the “big,” consumers are experiencing a renewed interest in the “small.” Some brands are creatively adapting to this shift by presenting … more
We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. You know your program or initiative is … more
As the number of NGOs and not-for-profit organizations (NFPs) continues to rise – but the share of discretionary income from consumers and the “philanthropically inclined” shrinks … more
The Not-For-Profit (NFP) Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy, and engagement with other marketing professionals. … more
By Rupen Seoni, NFP Council Vice-Chair, Senior Vice President & Practice Leader, Environics Analytics
The customer journey, or more appropriately for much of the NFP sector, the donor journey, … more