CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
Customer Experience Is Your Most Important Product. How do you build yours?
Lots of organizations are focusing on Customer Experience (CX) improvements this year, but many struggle to get traction. This article provides an interesting starting point - to think about CX as a product that needs focus and iterative improvement. – Shared by Scot Riches, Chief CRM Officer, RI
What data-driven marketing means for utilities companies
Marketing is entering a new normal, where brands must compete for ever more demanding customers in markets that are increasingly competitive and commoditised. In this environment, data analytics and marketing automation are everything, transforming the nature of marketing into a data-driven, customer-centric operation that unifies business disciplines across above- and below-the-line activities. New normal marketing will affect every company in every sector, but here I’d like to look at what it means for utility companies. – Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy
The Top Infographics of 2017
It's a bit late for a retrospective of 2017, but with data visualization and story telling being a key element of any data-driven marketer's skillset these days, these are excellent examples of engaging ways to visualize data. My personal favourites are #15 and #16. – Shared by Matt Anstett, Director, Data and Analytics, Inbox Marketer