Data & Analytics Round-Up from CMA’s Insights Council #11

CMA’s Insights Council has rounded up some of the best data and analytics content out there:

How Analytics Will Help Win The Next Stanley Cup
Even if you're not a data and analytics geek, it's clear that data is making a difference everywhere, including professional sports. This insightful article demonstrates how analytics are being applied to Canada's favourite game to create winning teams. – Shared by Evan Wood, Chief Sales and Marketing Officer at Environics Analytics

Reinventing growth: How digital and analytics are completely changing the growth game
A guide to how market beaters have embraced the Growth PASS: Precision, Agility, Speed, Scale. – Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy

The Rise of Automation in Market Research
Brands are increasingly turning to automated research techniques to prune the market of poor methodologies, toxic panels and anecdotal results, but there will always be a need for human analysis. – Shared by Roy Gonsalves, Senior Vice President of Client Development at Delvinia

Rethink Personalization for Maximum Impact
How brands are rethinking personalization to achieve far better business results (video content) – Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy

5 Tips to Add Automation to Market Research
Collaborating with machines can indeed enhance efficiency, without compromising the depth and quality of insights. – Shared by Roy Gonsalves, Senior Vice President of Client Development at Delvinia

CMA Insights Council


Past Editions
Data & Analytics Round-Up from CMA’s Insights Council #10
Data & Analytics Round-Up from CMA’s Insights Council #9
Data & Analytics Round-Up from CMA’s Insights Council #8