In our journey to master the digital, we’ve neglected the customer journey. This article isn’t about a new technology that will transform your marketing plan. It’s about a mentality shift from “digital” to “digital transforming mediums” that will help make you a better B2B marketer.
How Can Partnerships Be Showcased Through Experiences?
Some corporations are turning to experiential marketing to showcase their partnerships with NGOs and NFPs. Brady Hambleton, VP of Marketing & Analytics at Canada's Children's Hospital and Vice-Chair of the CMA’s NFP Council, shares some great examples of recent experiential activations.
Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Most marketers who use data and analytics work hard to ensure that personal consumer data is used in a legitimate and ethical way – but only to identify markets, not individuals. We asked some of Canada’s leading analytics executives to provide insights about steps that people who work with personal data must take to prevent privacy breaches.
Manitoba’s Accessibility Standard for Customer service now in effect
As of November 1, 2018, any business or non-profit organization in Manitoba that has at least one employee must meet the Customer Service Standard for accessibility.
Rethinking the Role of the CMO
There is a tremendous opportunity for senior marketing leaders to step into the redefined role of CMO Collaborator, leading their organization(s) into a future of unparalleled collaboration to deliver world-class customer experiences.