Trademarks – They are a Changing!
For the first time, you will be able to trademark brand assets like a smell, texture, taste or even a moving image, as a result of new trademark laws that will come into effect early in 2019. There’s a lot you should be doing now to ensure your brand is prepared for these changes and can benefit from them.
Competition Bureau Investigation Leads to Five Jail Sentences
The Competition Bureau recently finalized an investigation into two telemarketing operations over fraudulent, misleading telemarketing calls. The lengthy investigation led to five individuals pleading guilty to 28 counts of deceptive telemarketing, four counts of fraud and one count of false or misleading representations.
Read the media release
Building Brand Equity on Social Media: What Brands Can Learn from YouTube
Find out how YouTube's rich and personalized experience provides inspiration for brands seeking to create deeper relationships with people. Check out the formula for social success in Kantar’s latest blog.
View out the blog
Must Reads #46 from CMA's Digital Marketing Council
What will be employees’ competitive advantage when automation triggers a significant skills overhaul in the next 10 years? How will Canadian Facebook users change behavior in the wake of Cambridge Analytics’ use of personal data? Why does the Web 3.0 matter?
Discover all these topics and more on the latest Digital Must Reads
Ontario considering a privacy law, CMA responds
A private members bill was introduced in the Ontario legislature seeking an Ontario privacy law for private-sector organizations. CMA sent initial comments to the committee tasked with reviewing the bill and presented its intention to appear. Canada’s federal private-sector privacy law, PIPEDA, already covers Ontario businesses and consumers.