On Friday, May 25, the European Union’s (EU) General Data Protection Regulation (GDPR) comes into force. The law applies to any organization, wherever located, that uses the personal information of EU residents to market products to them or to “monitor” their behaviour. CMA’s new guide on the GDPR is now available to members-only.
Recommended Reading from CMA’s Media Council #2
What’s the latest update on YouTube Brand Safety? What is the hidden DNA of the “Big Four?” How can brands in Canada get started on marketing with machine learning? What does the Facebook downvote button mean for marketers? Why are marketers clueless about media effectiveness? Why is Instagram launching shoppable posts?
Enhance Customer Experience with the Internet of Things (IoT)
Ersegün Koçoğlu, Founder & CMO at MarketMe Marketing Consultancy, and a member of the CMA Customer Insights & Analytics Council, shares the growth of IoT and suggests that it’s the perfect complement to marketing.
Find out more on the CMA's blog
Kim Guthrie, President of Cox Media, talks Post-Purchase Marketing
As President of one of the largest media companies, it’s safe to say Kim Guthrie knows a thing or two about marketing. With 14 television stations, more than 60 radio stations and tons of publications, that means Kim and her team are constantly selling to SBOs. Cargo sat down with Kim to get the “in’s” and “out’s” on the importance of the post-purchase process and how brands can continue their connection with SMB customers after the sale.
Check out their latest podcast on Small Talk
Beyond A Buzzword: The Business of Influencer Marketing
For many brands, working with influencers brings up a lot of questions. Where do you start? Is ROI trackable? How do you work with influencers? St. Joseph Communications sat down with a panel of experts to get the answers.
Check out the panel interview