How Innovative Tech Will Impact Marketing

Get Future Ready: Ted Graham of PwC talks about creating a culture of innovation, must-have skills of the marketer of the future, and his first-hand experience of the sharing economy

Ted Graham, Innovation Leader & Director, Internal Firm Services, PwC helps turn ideas into invoices. He is the founder of the South Core Innovation Hub, a collaborative group of innovation leaders from Toronto's waterfront area. Prior to PwC, Ted was a McKinsey strategy consultant with a focus on understanding and leveraging people networks to influence the spread of ideas. His book The Uber of Everything will be published in spring 2016.

Steve Mast, President & Chief Innovation Officer and Chair, CMAfuture advisory group, asked Ted about the future of innovation and his upcoming talk at CMA’s newest conference to help you “Get Future-Ready.”


On creating a culture of innovation...


On what skill is important for the marketer of the future...


On what surprises Ted the most about the disruption brands are experiencing...


On his talk “The Uber of Everything: How Innovative Technology Will Have an Impact on Marketing” at CMAfuture...


Catch Ted Graham’s session at the CMA
future conference on November 10 in Toronto.

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