Is “Martech” a Noun or a Verb?

At its October meeting, the CMA’s Martech Council discussed insights from Inbox Marketer’s CEO Geoff Linton on key themes that emerged at the recent MarTech East conference in Boston.

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Media Has a Systemic Talent Issue, Part 2: Thoughts from the CMA’s Media Council

This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that media marketers are facing.

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How 25 Behavioural Biases Influence the Products We Decide to Buy

Richard Shotton, author of The Choice Factory, recently visited DDB Vancouver to talk to their staff about how behavioural science can be applied to advertising. Read about some of the main questions he discussed.

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CMA Super Panel: Sitting Down with the C-Suite

What happens when you put leading executives from Microsoft, Rogers Communications, and the Canadian Bank of Commerce on a panel? You get insights. Lots of them.

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It’s Giving Season. Do You Know Who Your Donors Are?

As #GivingTuesday approaches, Environics Analytics has put together three data-driven ideas to help charitable organizations maximize their efforts and capture donations during the critical autumn fundraising period.

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