Must Reads from CMA's Digital Marketing Council #48

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Honest Vulnerability Is a Better Personal Brand Than Pretending Life Is Perfect
Real life isn't all sunshine with no bad hair days. Your social media posts shouldn't be either. Build a more authentic and trusting connection with your audience by sharing more honest and vulnerable content. – Shared by Emily Baillie, Professor, Humber College

Artificial Intelligence — The Revolution Hasn’t Happened Yet
Every marketing professional is super-excited about artificial intelligence. Some are even using it. Right? Hmmm... not so sure. Plus, in case you don't bother reading the article, here's the TLDR: it's not even day one. So, early days... new tech. Get yourself educated :) – Shared by Mitch Joel, President, Mirum

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers
Influencer marketing can be a powerful tool...if done right. Keys to success include identifying the right influencer for your brand, measuring metrics to ensure they are achieving objectives and amplying influencer content with paid social advertising. Shared by Alexandra Niester, Marketing Manager, Membership, Government Community Relations & Automotive, CAA

Let This Former Googler Help You Tap the Science of Persuasion
This article breaks down how our brains make decisions and provides some great tools on how to "hack" the system and amp up your ability to persuade. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Digital Marketing Council 

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Must Reads from CMA’s Digital Marketing Council #47
Must Reads from CMA's Digital Marketing Council #46

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