Must Reads from CMA's Digital Marketing Council #49

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Why Canada has Emerged as a Leading Blockchain and Crypto Nation: Expert Take
Blockchain. You can't throw a marketer down a flight of stairs these days, without the word "blockchain" tumbling out of their mouth. Canada seems to be a very hot area for this technology as well (not just because of the work of Don Tapscott, either). Here's an interesting spin on why the Great White North is getting all blocky and crytop-crazy... – Shared by Mitch Joel, President, Mirum

Cambridge Analytica: how did it turn clicks into votes?
We've all heard about Cambridge Analytica and how they illegally used data from hundreds of millions of Americans to influence the US election. This article looks at how they did it, specifically how they were about to use individual's likes and preferences into psychographic segments which allowed them to send them the proper messaging to influence their opinions. – Shared by Sean Diamond, Partner, Diamond Integrated Marketing

Why It’s Time to Update Your Instagram Hashtag Strategy
Instagram posts with at least one hashtag have 12.6% more engagement than those without. So, how can you avoid the dreaded Instagram shadowban and use hashtags to reach and engage more people? This article provides helpful tips on evolving your Instagram hashtag strategy. – Shared by Alexandra Niester, Marketing Manager, Membership, Government Community Relations & Automotive, CAA

Instagram quietly launches payments for commerce
More Instagram news! In keeping with its stated goal of making Instagram an experience that consumers never need to leave, Instagram is launching commerce capabilities. Direct-to-consumer marketers take note... this will certainly further shake up the retail industry.  – Shared by Ariela Freed , Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

Facebook Weighs Ad-Free Subscription
Facebook has reportedly been carrying out market research to gauge consumer reaction to a subscription-based membership that would be ad-free. This option had been previously ruled out because Facebook didn’t think users would be interested, but consumers are changing their minds in the wake of the platform's data crises and the revelations of how users are being tracked by advertisers, writes Sarah Frier. – Shared by Kerri Dawson, Vice President, Marketing, LCBO

Explore what’s next in the digital landscape for marketers! Join us at CMAdigital on June 6th!

Digital Marketing Council 

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Must Reads from CMA's Digital Marketing Council #48
Must Reads from CMA’s Digital Marketing Council #47

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