Must Reads from CMA's Digital Marketing Council #51

We’re pleased to provide this round-up of must-read content from around the web compiled by CMA’s Digital Marketing Council

Sorrell tells investor his new venture is not targeting WPP
He's baaaaaacckkkk!!. – Shared by Mitch Joel, President, Mirum

The chatbot generation: Marketing your brand to a younger audience
Teenagers coming of age in 2018 have grown up in a digital era and are known to be early adopters of emerging technology trends, such as messaging. Used to not having to wait for a response and more inclined to communicate non-verbally, Gen Z will lead the way in contemporary conversational marketing. So, how should marketing campaigns involve chatbots to win the hearts of the lucrative younger audiences? – Shared by Kerri Dawson, Vice President, Marketing, LCBO

Here's Mary Meeker's essential 2018 Internet Trends Report
Packed with gems you can use including this one: 38% of Chinese citizens are willing to provide sensitive personal information in exchange for product improvements, compared to just 14% of Canadians. This means China could gain a data advantage that lets it more rapidly develop new technologies and services. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Facebook rolls out news shows for Watch, but will people watch them?
Facebook recently announced its first slate of news shows for the Watch video section launched last August. The company is emphasizing that these shows will encourage engagement such as asking questions or voting, rather than passive viewing. The underlying message is this is still experimental and publishers shouldn't be surprised if the test doesn't work out. – Shared by Karly Gaffney, Director, Strategy, Agnostic

Digital Marketing Council 

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Must Reads from CMA's Digital Marketing Council #50
Must Reads from CMA’s Digital Marketing Council #49

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