Must Reads from CMA's Digital Marketing Council #52

We’re pleased to provide this round-up of must-read content from around the web compiled by CMA’s Digital Marketing Council

With Twitch, Amazon Tightens Grip on Live Streams of Video Games
Good luck trying to regulate or break up Amazon. What, exactly, is Amazon? Here's a great example of these new monopolies across multiple industries. One of the bigger trends is people watching other people playing videos games (eSPorts too). Who's the leader? Twitch. Who owns Twitch? Amazon... another monopoly. – Shared by Mitch Joel, President, Mirum

Instagram Has Answered Your Questions About How Its Algorithm Works
If you've noticed some changes in the way Instagram serves up their content in the app, you are not alone. Instagram, which is owned by Facebook, changed its algorithm recently. And the platform's feed is not returning to chronological order. – Shared by Emily Baillie, Professor, Humber College

How publishers are bridging their Instagram and Facebook audiences using cross-posting techniques
Since Facebook changed its algorithm to prioritize users’ content over brands’ and publishers’ content earlier this year, some media companies are using cross-posting techniques. Some are using Facebook to grow their Instagram audience, and others see an opportunity to use Instagram to fortify their Facebook audience. – Shared by Karly Gaffney, Director, Strategy, Agnostic

Alexa, send up breakfast: Amazon launches Echo for hotels
Amazon has launched a version of Alexa for hotels that lets guests order room service through the voice assistant, ask for more towels or get restaurant recommendations without having to pick up the phone and call the front desk. – Shared by Erica Fitzpatrick, Think with Google Canada Lead, Marketing, Google

Salesforce and Google ramp up data sharing partnership for CRM marketing
The distance between your channels is getting a lot closer thanks to a new deal between Google and Salesforce. Insights from Google's 360 Analytics platform will be accessible for use in CRM campaigns in Salesforce's Marketing Cloud, thus paving the way to more seamlessly connect insights to outcomes across marketing channels. – Shared by Ariela Freed, Senior Marketing Team Manager, Consumer Engagement, Nutrition, Nestlé

Digital Marketing Council 


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