Must Reads from CMA's Digital Marketing Council #27

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
As trust in mass media plummets and consumers look to social for their news, it's that much easier for 'fake news' to rise to the top. How can native advertising combat this increasing distrust as it is starting to help publishers restore lost revenue from print? – Shared by Mike Jacobs, CEO, The New Business

3 Things Kiss Taught Me About Marketing
In my previous lifetime, I was a music journalist and a die-hard member of the KISS Army. The band lost me after Gene Simmons' reality TV life. I still like the classics. Over the years of writing, I had the chance to interview the band on a few occasions. Two things stuck in my mind. 1. Simmons always considered KISS more of a "brand" than a "band". 2. When I would ask him why the focus on money and building the brand, he once said to me, "I'm pissed a nickel because it's not a dime." Powerful stuff. – Shared by Mitch Joel, President, Mirum

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach
Coca Cola's digital transformation as an organization isn't just about social ads or spending a lot of money online -- it's a shift in thinking and approach when it comes to both online and traditional marketing. – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

Starbucks Starts Weekly Online Animated Shorts From Writers of 'The Simpsons'
Starbucks is creating original content in an effort to strengthen their bond with customers. And they aren't the only ones... – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

YouTube and Elton John want your creative vision
Remember the world before video? Of course you do - but that doesn't mean we can't go back and bring video to that world! YouTube and music legend Elton John are teaming up to crowdsource the creation of the first original music videos for some of the artist's greatest hits with the chance to bring your concept to life in a YouTube creator space and have bragging rights for all time. – Shared by Andrew Lane

WestJet brings a miracle to Fort McMurray
Canada's undisputed kings of merry making at the holidays have done it again with a heartwarming gift and campaign video that brought some Christmas cheer to the fire-ravaged community of Fort McMurray. Grab the tissues and watch the video at the link. – Shared by Linda Forrest, Director, Marketing, Digital Channels, Sun Life Financial

Digital Marketing Council 

Related Posts:
Must Reads from CMA’s Digital Marketing Council - #26

Must Reads from CMA’s Digital Marketing Council - #25

Tell Us What You Think
  1. If you haven't left a comment here before, you may need to be approved by CMA before your comment will appear. Until then, it won't appear on the entry.
    Thanks for waiting. View CMA's Blogging Policy.

Tags: westjet, youtube, elton john, starbucks, coke, kiss, native advertising