Must Reads from CMA's Digital Marketing Council #29

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

How Bots Will Completely Kill Websites and Mobile Apps
Put aside the Buzzfeed-y title and the author's own need for this to come true (his business is banking on it!), chatbots are going to (quickly) be everywhere. I've seen this before. We are seeing this again. Brands are not paying attention. They're being woefully suspicious of chatbots. Now is the moment. I hope that brands seize it. – Shared by Mitch Joel, President, Mirum

Voice VS. Text: The Next Search Battleground
Google and Amazon are in a head to head showdown to determine who owns the voice search space, with Amazon in a commanding lead through it's Alexa bot. And questions remain how Google can turn voice search into revenue. Who will come out on top in the home? – Shared by Mike Jacobs, CEO, The New Business

Facebook Stories puts a Snapchat clone above the News Feed
Stories, stories everywhere! Are social channels finding it difficult to iterate and offer real innovation? The latest trend seems to be to copy what everyone else is doing -- clearly to deepen the real and/or perceived stickiness of a particular platform. – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

Here's How Many Bad Ads Google Blocked In 2016
Google is on the case to cut out the fraudsters that are cluttering the online ad space to the tune of 1.7 BILLION blocked ads in 2016. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Canada can be an AI leader - and I left Silicon Valley to prove it
An opinion piece from Facebook executive and Canadian, Steve Irvine, who is moving back to Toronto to start Artificial Intelligence company, and to make the larger point that the Toronto / Waterloo tech corridor has the potential to be the next Silicon Valley, with AI leading the charge. – Shared by Andrew Lane

Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier
The collection and use of 2nd party Data by agencies is off to the races, as expected. It makes for a very compelling proposition for advertisers who are looking for clean reliable data in their digital media buys. Understanding where data's sourced, and the premium being paid should be a natural next question by advertisers. While data's important, overspending on data and underspending on good inventory can still land you in spaces you wish you weren't. – Shared by Azadeh Mahinpou, Vice President, Havas Media

Snapchat embraces offline purchase ad targeting its CEO called “creepy”
Snapchat has opened up it's ad targeting to allow Marketers the ability to further target audiences in the platform. A partnership with Oracle Data Cloud will match Snapchat users and offline purchasing behaviour allowing better targeting of ads and track sales conversions from Snapchat. – Shared by Amol Sharma, Sr. Account Executive, Brands Direct, TubeMogul

Digital Marketing Council 

Related Posts:
Must Reads from CMA's Digital Marketing Council - #28

Must Reads from CMA's Digital Marketing Council - #27

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Tags: bots, google, amazon, facebook stories, snapchat, ads, agencies