Must Reads from CMA's Digital Marketing Council #30

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Apple Ad Legend Lee Clow Says It Was A Weak Year For Super Bowl Spots
This wasn't just the Super Bowl of sports this past weekend. It was also the Super Bowl for advertising. So, how did we do? Well, if you ask one of the few who has conquered this format - many times - it feels like this year was a little "meh." Which, considering the spend, is kind of terrifying. – Shared by Mitch Joel, President, Mirum

Flipboard's Quest to Save Online Publishing -- And Itself
Remember Flipboard, one of the darlings of the early days of iPad specific apps? They are still around and have just undergone a big platform facelift. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

P&G's Mark Prichard on a mission to solve media transparency to enable better advertising
Media transparency, and the complexity of the digital media chain is likely the biggest issue of our time.. and P&G is one of the first to publicly announce how they plan to crack it. Mark Prichard convincingly pushes the agenda for better advertising by voting with his dollar. He also takes accountability for pushing media agencies too low to remain profitable. Hopefully, this is the first step in the right direction, so we can all get on with good advertising. – Shared by Azadeh Mahinpou, Vice President, Havas Media

Pinterest's New 'Lens' Tool Places Real-World Objects In Digital Context
What if you could find something online by using your phone's camera? Well, Visual Search or Visual Discovery has been an undercurrent in the search realm for the last year and is now pushing its way to the surface with Pinterest's new Lens! More and more online innovation is being driven by how to leverage the technology that already exists in our pockets and hands. – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
The race is on, but do we really know exactly the destination we are headed for? IoT will be an inevitability for Marketers, but the peril lies in balancing the risk of alienating customers, when and how to invest, managing the explosion of data that IoT will bring, and how to really make sense of the data once it is collected. – Shared by Amol Sharma, Sr. Account Executive, Brands Direct, TubeMogul

Snap - too soon to IPO?
The pending IPO for Snap is currently capturing a considerable amount of hype in advance of its anticipated command of an expected $25B in capital. Tim Connors, Managing Partner of PivotNorth Capital breaks down the numbers in the "camera company"s IPO filing and asks if the company is leaping too early to grab some cash and what consequences a poor showing might have for investors' future confidence in "hot" tech IPOs. – Shared by Andrew Lane

Molson puts VR viewers in beer cases for live hockey experience
Beer and watching hockey make for the archetypal Canadian sports fan experience, but Molson is hoping to leverage the VR trend with its latest shared campaign with Sportsnet by inserting virtual reality viewers into select cases across Canada. The opportunity to view six upcoming NHL games from the virtual front row should be a compelling draw to sports fans from coast to coast; only time will tell to see if the leading edge campaign has the desired uplift in beer sales and whether fans lucky enough to get a viewer make the campaign go viral on social media. – Shared by Linda Forrest

Digital Marketing Council 

Related Posts:
Must Reads from CMA's Digital Marketing Council - #29

Must Reads from CMA's Digital Marketing Council - #28

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Tags: apple, flipboard, media transparency, pinterest, IoT, snap, vr