Must Reads from CMA's Digital Marketing Council #34

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End
38% of US adults have installed an ad blocker. CTR continues downward to .35%. Advertisers are demanding accountability from the major channels. Is this the "end of advertising as we know it"? Or just the end of display ads? – Shared by Mike Jacobs, CEO, The New Business

Forget 10 seconds, Snapchat now lets you replay messages forever
There is no doubt that Facebook (which owns Instagram) has had success in stealing the functionality of Snapchat. This is a big deal. How is Snapchat going to fight back? Perhaps by becoming more like Facebook? Is this the right idea or is Snapchat losing what makes it so... Snapchat? – Shared by Mitch Joel, President, Mirum

Amazon drops its free shipping minimum to $25, undercutting Walmart
The "Amazon Effect" is one of the main driving forces behind the shipping wars that are alive and well below the border. According to eMarketer, Canadians shop online for competitive prices and quick access to products. Will Canadian Retailers and eCommerce marketers be ready when this battle comes north? Plot twist! It's already here. – Shared by Linda Chep, Sr. Performance Marketing Lead, Microsoft Canada

Wendy's makes good on Twitter chicken nuggets promise as "Nuggs for Carter" campaign breaks retweet record
When Wendy's told a kid on Twitter he'd need to get 18 million RT's to earn some of their chicken nuggets for a year, they likely didn't expect to give birth to the #nuggsforcarter social movement. Now Carter has passed Ellen for the most campaign RT's of all time, Wendy's is making good on their promise and Twitter is claiming this as another big win for the platform as marketers inevitably scramble to figure out how to remake this phenomenon. – Shared by Andrew Lane

Facebook’s Augmented Reality Engine Brings AI Right to Your Phone
To coincide with the Digital Marketing's Council recent blog about Augmented reality: Read the blog post on the CMA Blog. – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

Forbes Top Influencers: Meet The 30 Power Players Making A Fortune On Social Media
Think you've got your social media strategy all figured out? Take a look at what the top influencers are doing online to connect authentically with followers turning them into loyal advocates! – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

How to optimize for voice search
Nearly 60% of searches are now done on mobile devices and consumers are increasingly using voice search rather than typing in their queries. What is the impact of this on your search engine optimization strategy? This article offers a primer on how to ready your site for this shift in consumer behaviour. – Shared by Linda Forrest

Digital Marketing Council 

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Must Reads from CMA’s Digital Marketing Council #33

Must Reads from CMA's Digital Marketing Council #32

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Tags: facebook, snapchat, advertising, amazon, twitter, influencer, augmented reality