Must Reads from CMA's Digital Marketing Council #35

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Toronto tech firms seeing more interest from U.S. job seekers — and not just because of Trump
Looking for top digital talent? Or looking to partner with some cutting-edge start ups to help your organization leap frog beyond its institutional processes? Toronto, and other Canadian markets, are seeing a real boom to their tech sectors. Start watching closely and consider how you can benefit as the tech industry in Toronto hits overdrive in the next few years. – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

Bill Gates' Career Advice for New Graduates
One of the most successful people in tech came back with career and life advice for new graduates. As a not new graduate, I still found his advice very interesting."AI is a promising field where you can make a huge impact." Read his thread starting on May 15th. – Shared by Linda Chep, Sr. Performance Marketing Lead, Microsoft Canada

Can Chatbots Replace Your Summer Interns?
As chatbots start to appear on the frontlines of customer service, they can take over the task of responding to the more mundane questions, allowing your human talent to apply their intellect and grow their skills. Should every worker have a virtual assistant? – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Will AI take creative jobs? Judging by these paint color names, probably not
A research scientist was curious to see if an AI could create new paint colours and give them appealing names based on a data set of 7,700 existing colours along with their names and corresponding RGB values. The experiment is extremely interesting, but results speak for themselves. Our creative jobs are safe. For now... – Shared by Andrew Lane

Marketers seek greater transparency for digital ads
Do you know the stats for your digital ad buy when it comes to invalid traffic (in other words, bots)? Advertisers are demanding increasing transparency both in Canada and in the US with regards to how many legitimate viewers are seeing their digital ads. Agencies that conduct ad buys for their clients should be prepared for an increase in the demand for transparency, says this article that shares reports from both the Association of Canadian Advertisers and the Association of National Advertisers in the United States. – Shared by Linda Forrest

Digital Marketing Council 

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Must Reads from CMA's Digital Marketing Council #34

Must Reads from CMA’s Digital Marketing Council #33

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Tags: toronto tech, chatbots, bill gates, digital ads, transparency, AI, digital