Must Reads from CMA's Digital Marketing Council #37

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

The Next Battle in Antitrust Will Be About Whether One Company Knows Everything About You
Google gets fined over $2 billion in Europe for antitrust, as Facebook thrusts past 2 billion active monthly users, as Amazon buys Whole Foods for $13+ billion and dances around acquiring Slack. What is going on here? This is a fascinating read into the challenges of business today. We're in a world where a company like Amazon is heralded for having "strategic vision" after buying an organic food retailer and thinking about doing the same with an application that replaces email. We may have to redefine words like "antitrust" in a world like this! – Shared by Mitch Joel, President, Mirum

Easy SEO Guide: How To Do A DIY Basic Site Audit Without Fancy Tools
Marketers are often called upon to make a big impact, with a (take your pick): a) tiny budget, b) no SME experience, c) under aggressive timelines. As it relates to SEO, here are some great tips to help improve your site rankings without the help of agency professionals. – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

Keeping Track Of All These Voice Assistants Is Becoming A Problem
As the Siri and Alexa clones add up, all their different skill sets and ways of talking could turn consumers off. Virtual assistants, voice assistants, connected homes, AI everywhere .... Where is your business placing its bets? – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Ajit Pai: the man who could destroy the open internet
"The FCC chairman leading net neutrality rollback is a former Verizon employee and whose views on regulation echo those of broadband companies" – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

Digital Marketing Council 

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Tags: antitrust, google, facebook, amazon, voice assistant, seo, verizon