Must Reads from CMA's Digital Marketing Council #41

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Pinterest Sees the Future
Pinterest has been investing in visual artificial intelligence, with its Lens technology able to not only search images, but also intelligently deduce why users might be searching for a particular item.  "The lasting impact of visual search won't be any specific product or feature, rather what it enables people to do: turn anything they see into something they can use to discover more on the internet," says Pinterest co-founder Evan Sharp. – Shared by Kerri Dawson, Vice President, Marketing, LCBO

From Introvert to Extrovert - The Changing Nature of Insights Teams
As marketers we are becoming increasingly reliant on data to make our case, to tell our story, to sell our ideas, to connect with customers. If you don't have a statistics degree yourself, then bringing in a team of marketing-savvy, creative data and insights storytellers is the next best thing. – Shared by Ariela Freed, CRM & Digital, Nestlé Canada, Bond Brand Loyalty

Last week, Facebook announced sweeping changes to the way it plans to manage the newsfeed. According to Facebook, these changes to the newsfeed algorithim are designed to help people better connect to the network. However, the announcement has left news publishers and marketers wondering (and worried) about what impact this will have. – Shared by Kathleen Grace, Director, Digital Strategy, Stephen Thomas

Best Tech of CES 2018
At CES 2018, the usual tech suspects — phones, self-driving cars, PCs, paper-thin TVs, and robots — all showed up in full force. But there were also plenty of fresh concepts that, if nothing else, are a sign of the industry dreaming big. Mashable doles out the honors. – Shared by Erica Fitzpatrick, Think with Google Canada Lead, Marketing, Google

Panicking about Facebook’s News Feed tweak? These marketers aren’t
As everyone panics about the changes to the Facebook newsfeed, these marketers arent worried. Keep content relevant and engaging, and run smart & targeted Facebook ad campaigns and all will be well. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Lack of Data and Brand Safety Underpin Marketers’ Concerns With Facebook and Google
We all know Facebook and Google rule the Internet and dominate digital ad spend. But concerns around data, brand safety and fake news are causing unease amongst marketers. – Shared by Alexandra Niester, Marketing Manager, Membership, Government Community Relations & Automotive, CAA

Chasing scale, Instagram influencer networks cut corners
Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. This punctuates the importance for marketers to look at quality scoring and value of content methods vs. just impressions and social engagements as a measure of success for influencer programs. – Shared by Karly Gaffney, Director, Strategy, Agnostic

5 Ways to Maximize Instagram for Your Business in 2018
Instagram is currently the fastest growing social network. The mobile platform has new features to help brands connect with audiences on a daily basis. Here's what to look for in 2018. – Shared by Emily Baillie, Professor, Humber College

Brave browser bets on BATs to the web                       
Brendan Eich, creator of JavaScript and co-founder of the browser Mozilla is looking to disrupt the online ad market. By creating a new browser- Brave and a new crypto coin, the BAT, Eich is creating a seamless model for users, publishers and creators to share in benefits of online advertising. Being built on a blockchain, this system eliminates the theoretical need for ad exchanges and bidding, shifting the ultimate conrtol of which ads to view, when, and how often in the hands of the user. – Shared by Sean Diamond, Partner, Diamond Integrated Marketing

Why 2018 will be the year of Human-to-Human Marketing (H2H)
There are more than 5K software solutions available to marketing. Technology needs to be aligned with the marketing strategy to drive new revenue and be able to engage at every stage of the buyer's and customer experience. The challenge is aligning the right technology with the marketing strategy. In this article, the author suggests six reasons why the future of marketing is H2H and how to focus on new ways to get in front of your target buyer. – Shared by Lorena Giron

Digital Marketing Council 

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