Must Reads from CMA's Digital Marketing Council #42

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

OK, marketers: Here’s what people are saying about their voice-activated speakers
Now that a significant number of consumers are using voice-activated speakers, what do we know about how people use them and how might they be open to using them? Google surveyed more than 1,500 users of voice-activated speakers and learned a few things -- people are not only learning how to use the devices, they’re weaving them into their lives, and in some instances, they’re forging a kind of personal bond with technology. What does this mean for business? – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?
Online vendors and brick-and-mortar stores both provide differing value propositions. But is it possible to combine the best of both worlds - using the data-rich universe of online commerce with the white glove service of retail - to deliver on the ultimate personalized experience for customers? – Shared by Alexandra Niester, Marketing Manager, Membership, Government Community Relations & Automotive, CAA

Publishers eye push notifications in aftermath of Facebook news feed changes
A few weeks ago, Facebook made changes to the news feed and these changes have deprioritized publisher's posts. This has placed more urgency on publishers to make direct connections with readers. Publishers are making an increased effort to stand out visually and they are also taking push notifications more seriously. – Shared by Kathleen Grace, Director, Digital Strategy at Stephen Thomas Ltd

Editor's Letter: The Real Big Game for Marketers is Engaging with the Consumers Individually
The common hearth and scale-based advertising arena of Super Bowl Sunday is increasingly a stark anomaly compared to the remaining 364 days of the year when engaging with consumers as individuals is the real big game for marketers to try to win – Shared by Linda Chep, Sr. Performance Marketing Lead, Microsoft Canada

Instagram now allows businesses to schedule their posts
Finally! Instagram has added an update to its platform that will allow users with a business profile to schedule their posts. Social media managers around the world are happy- but there's a catch. The new tool can't be access through Instagram itself. Instead, users most schedule posts through Hootsuite or other software. – Shared by Emily Baillie, Professor, Humber College

61% of businesses have already implemented AI
Marketers are going to have to amp up their skills and knowledge when it comes to machine learning and artificial intelligence. Yes, it's still early days, but just look at how many brands are already getting down and dirty with AI...   – Shared by Mitch Joel, President, Mirum

Digital Marketing Council 

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Must Reads from CMA’s Digital Marketing Council #41

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Tags: AI, Instagram, Facebook, personalization, voice-activated speakers